Ad creative production and creative testing Ad Creative and Short-Form Video
Fresh ads every month, tested against the ones already winning.
A monthly creative engine for your ads and store. We find the angles your buyers respond to, produce static ads, UGC-style videos and short-form edits for Reels, TikTok and Shorts, and test them against your current winners. You get a steady supply of new creative and a clear read on which messages work, so ads do not go stale and the learnings feed your store listing and landing pages.
- Meta (Facebook and Instagram)
- TikTok
- YouTube Shorts
- Instagram Reels
- App Store and Google Play creatives
What we hear before we start.
Our best ad is a year old and it is getting more expensive every month.
We run the same three ads in every country.
We know we need video, but nobody on the team edits.
What is ad creative testing?
Ad creative testing is the practice of producing several ad concepts, running them against each other with controlled budgets, and keeping the ones that convert best. On platforms such as Meta and TikTok, creative is now the main lever advertisers control, because targeting is increasingly automated.
Why it matters now.
Ad platforms now do most of the targeting themselves. What they cannot do is invent a better message. The creative decides who stops scrolling, and every ad fatigues as the same people see it again.
Teams that ship new creative every month keep costs stable. Teams that run the same few ads watch costs creep up and blame the platform.
The work, piece by piece.
Angle research
Reviews, competitor ads and sales calls mined for the hooks and objections that matter to your buyers.
Static ads
Single images and carousels in every size the platforms need, built to a tested template.
UGC-style video
Creator-style videos scripted for your product, with hooks tested in the first three seconds.
Short-form edits
Reels, TikTok and Shorts cut from product footage, screen recordings and creator content.
Store creatives
App Store and Google Play screenshots and preview videos that match the ads people tapped.
Test and learn
Each batch tested against current winners, with a short monthly note on what won and why.
What the engagement includes.
- Monthly batch of static ads and carousels in all required sizes
- UGC-style and short-form videos for Reels, TikTok and Shorts
- Hook and angle library from research
- Store screenshots and preview video aligned with ads
- Creative test results and monthly learnings note
- Brand assets, product access and any existing footage
- Access to ad account results, or a report of current performance
- One person to approve creative each month
Don’t have everything to hand? Share what you can; we’ll guide you on the rest when we kick off.
We work alongside you month to month, with meetings as you and we agree, for as long as it adds value. Scope and fees are agreed with you before we start.
How the engagement runs.
Research
Angles, objections and competitor creative collected and ranked.
Produce
A monthly batch of statics, video and edits in every format you run.
Test
New concepts tested against current winners with controlled budgets.
Learn
Winners scaled, learnings written up and fed into the next batch and your store listing.
See what we’d fix before you commit.
Signs it’s time:
- Only a few ad variations in the public ad libraries
- No video ads, or the same creative across every market
- Store screenshots and ads that tell different stories
The teardown covers:
- Your live ads in the public ad libraries and how long each has run
- The angles your competitors use that you do not
- Three ad concepts we would test first
Check it yourself, free.
Play Store CTR & conversion calculator
Google Play replaced listing conversion rate with click-through rate in 2026. Calculate both, see why they don't compare, and size the install upside.
ASO Score checker
Score your Google Play or App Store listing out of 100 and get a ranked "fix first" list. App Store apps auto-fill from a link.
Ad creative and video FAQ.
Do you work with real creators for UGC?
Yes. For UGC-style ads we brief and source creators, and for short-form edits we also work from your product footage and screen recordings. Creator fees, where they apply, are agreed with you up front.
Do you also run the ads?
This engagement produces and tests creative. It pairs with our performance marketing engagement, where we manage the campaigns, or we can hand creative to your existing media buyer.
How many ads do we get each month?
The batch size is set by how much you spend and how fast your ads fatigue. A small account needs fewer new concepts than one spending heavily across several markets. We agree the volume when we scope.
Can you make store screenshots too?
Yes. App Store and Google Play creatives are part of the same work, so the message a user saw in the ad continues on the store page.
Go deeper.
App Store Creative Assets and the Asset Library: what WWDC 2026 changed for creative.
Images and video can now appear in the product page header and in organic search results, and creative no longer has to wait for an app release. Here is what is confirmed and what isn't.
Custom store listings vs custom product pages: the same idea, two different rulebooks.
Both stores let you show different visitors a different page. Google lets you change almost everything; Apple lets you change the visuals. Both now let you target search keywords.
Works well alongside.
Performance marketing
Organic first, paid when it pays. Ads that land on pages built to convert.
Creator partnerships
The right creators, a clear brief, and results you can actually track.
Full Growth Engagement
Any three or more services, plus strategy, run as one plan by one team.
Ready when you are.
Tell us about your product and what you want from Ad Creative and Short-Form Video. A founder replies within one business day.