Scaling a large app: 31.7% listing conversion at 440K MAU.
An established app with a multi-hundred-thousand user base across many countries. Our ASO work on store-listing conversion, ratings and technical health nearly doubled the default listing conversion and lifted the rating while growing an already-large base.
This client operates a large, established app with a multi-hundred-thousand monthly active user base across many countries. Our ASO mandate covered store-listing conversion, ratings and reviews strategy, and ongoing technical health, the levers that protect and grow installs at scale.
A growing, retained user base
Monthly active users climbed steadily from roughly 400K toward 440K over the window, growth on an already-large base, which is the hardest kind to move. A rising MAU line while ratings improved means new users were arriving and existing users were staying.
Store-listing conversion nearly doubled
The market-specific custom listing converts at 31.7% from 1.7M visitors, nearly double the 18.7% default-listing rate. This is ASO working at the listing level: tailored creative and metadata for the core audience turn far more store visits into installs, at no media cost.
Ratings and technical health, the compounding half of ASO
Average rating improved to 4.66★ across 1,700+ ratings in the core language base. Replying to reviews lifted the updated rating by +1.62★ on average, versus +0.67★ for reviews left unanswered. Meanwhile crash rate (0.23%) and ANR rate (0.13%) sat comfortably below Google's bad-behavior thresholds, so the app was never down-ranked for instability. Keeping vitals green is the quiet half of ASO: it protects the ranking and conversion gains from being eroded by technical penalties.
The dashboards behind the numbers.
Client identity is withheld under NDA. The console is not.
Want results like these on your product?
Client identity withheld under NDA. Send your store link and we’ll show you what we’d fix first.
Get a free ASO teardown →
