Social media management for startups and apps Social Media Management
Show up every week, answer every comment, and give people a reason to follow.
A monthly engagement that keeps your brand accounts alive and useful. We plan a content calendar around what your audience cares about, produce and post it on Instagram, X and LinkedIn, reply to comments and messages, and report on what grows. Social stops being a chore and becomes a channel that supports launches, hiring and sales.
- X
- TikTok
- YouTube Shorts
- Reddit and Discord communities
What we hear before we start.
Our last Instagram post was three months ago.
People comment and nobody replies.
We post because we feel we should, and it does nothing.
What does social media management include?
Social media management covers planning a content calendar, creating and scheduling posts, replying to comments and messages, and reporting on growth and engagement across a brand’s social accounts. It can also include community management on platforms such as Discord and Reddit.
Why it matters now.
A dormant account tells buyers, candidates and investors that nobody is home. An active one shows momentum and gives people a low-effort way to keep up with you.
Social posts and community threads are also part of what search engines and AI assistants see about your brand. Consistent, useful activity adds to the picture they build.
The work, piece by piece.
Content calendar
A monthly plan mixing product news, education, customer stories and culture, matched to each platform.
Production
Posts, carousels and short videos designed and written for each platform’s format.
Posting
Scheduling and publishing at the times your audience is active.
Community replies
Comments and messages answered in your voice, with anything sensitive escalated to you.
Communities
Discord, WhatsApp and Reddit presence where your users already gather, handled carefully.
Reporting
Followers, reach, engagement and traffic from social, every month.
What the engagement includes.
- Monthly content calendar
- Designed posts, carousels and short videos
- Scheduling and publishing
- Comment and message replies
- Community management where it fits
- Monthly social report
- Access to your social accounts
- Brand assets and product updates
- A contact for approvals and sensitive replies
Don’t have everything to hand? Share what you can; we’ll guide you on the rest when we kick off.
We work alongside you month to month, with meetings as you and we agree, for as long as it adds value. Scope and fees are agreed with you before we start.
How the engagement runs.
Audit
Your accounts and competitors’ reviewed, platforms chosen.
Plan
Voice, themes and the first monthly calendar agreed.
Run
Content produced, posted and replied to every week.
Review
Monthly report and next month’s calendar shaped by what worked.
See what we’d fix before you commit.
Signs it’s time:
- Dormant or inconsistent brand accounts
- Comments and questions left unanswered
- Competitors far more active on the same platforms
The teardown covers:
- Your accounts next to your closest competitors’
- The platform where your buyers are most active
- A sample week of posts we would publish
Check it yourself, free.
AI share of voice calculator
Paste your prompt-panel results and get share of voice, mention rate, position-weighted share and citation share by engine and by run, with margins of error. Runs in your browser.
Entity consistency checker
Paste your homepage, about page and app listing and see where they disagree about your name, what you do, profiles, contacts, founding year and location. Runs in your browser.
Social media management FAQ.
Which platforms do you manage?
Instagram, X and LinkedIn most often, plus TikTok, YouTube Shorts and communities such as Discord and Reddit when your audience is there. We would rather do two platforms well than five badly.
Do you reply to comments and messages?
Yes. Replies are part of the engagement, written in your voice. Anything sensitive, such as complaints or legal questions, comes to you first.
Do you make videos?
Yes, short-form posts are part of the calendar. For larger video and ad production, we pair this with our ad creative engagement.
How do you measure social media?
Follower growth, reach, engagement rate and traffic or signups from social, reported monthly against the calendar we ran.
Go deeper.
YouTube for GEO: why video mentions correlate with AI citations.
In the biggest brand-visibility study we know of, YouTube mentions were the strongest single correlate of being named by AI assistants. Here is what that does and doesn't mean.
ChatGPT stopped citing Reddit in August. Your own docs just got more valuable.
In one week Reddit went from a regular ChatGPT source to a rare one. Google's AI barely moved. Here is what changed, what is still unclear, and what to do about it.
Works well alongside.
Founder personal branding
Your expertise, posted consistently, in your own voice.
Content and copywriting
Content that ranks, gets quoted by AI, and moves buyers to act.
Full Growth Engagement
Any three or more services, plus strategy, run as one plan by one team.
Ready when you are.
Tell us about your product and what you want from Social Media Management. A founder replies within one business day.