Influencer marketing for apps and consumer brands Influencer and Creator Partnerships
The right creators, a clear brief, and results you can actually track.
A monthly engagement that turns creators into a measurable channel. We find creators whose audience matches your buyer, reach out and negotiate, write briefs that leave room for their voice, and track every post with codes and links. We start with micro-creators, where trust is high and testing is cheap, and scale with the ones that convert.
- YouTube
- TikTok
- X
- Newsletters and podcasts
What we hear before we start.
We paid an influencer once and could not tell if it did anything.
Competitors are everywhere on Instagram and we are not.
We are launching next month and need people talking about it.
What is influencer and creator marketing?
Influencer or creator marketing is paying, gifting or partnering with people who have an engaged audience to feature your product. It works best with clear briefs, creators whose audience matches your buyer, and tracking through unique links and codes so results can be measured.
Why it matters now.
People trust recommendations from creators they follow more than ads from brands they do not. For consumer apps and brands, a well-matched creator can drive installs and sales at a cost ads struggle to match.
It also feeds discovery beyond social. Creator videos and posts are among the sources AI assistants and search engines surface when people ask what to buy, so a good campaign keeps working after the post goes live.
The work, piece by piece.
Creator sourcing
Creators shortlisted by audience fit, engagement quality and past brand work, not follower count alone.
Outreach and terms
Outreach, negotiation, usage rights and simple contracts, handled for you.
Briefs that work
A brief with the must-say points and plenty of room for the creator’s own voice.
Tracking
Unique links, codes and post-level reporting, so every creator’s results are visible.
Content reuse
Rights secured so the best creator content can run as ads and on your store page.
Ambassador programs
Long-term creator and campus ambassador programs for the partners who perform.
What the engagement includes.
- Creator shortlist with audience and engagement checks
- Outreach, negotiation and contracts
- Campaign briefs and content approvals
- Tracking links, codes and post-level reporting
- Usage rights for reusing creator content in ads
- Monthly campaign results and next-step plan
- Your target buyer and markets
- A creator budget, or product to gift, agreed up front
- One person to approve briefs and content
Don’t have everything to hand? Share what you can; we’ll guide you on the rest when we kick off.
We work alongside you month to month, with meetings as you and we agree, for as long as it adds value. Scope and fees are agreed with you before we start.
How the engagement runs.
Match
We define the buyer and shortlist creators whose audience fits.
Pilot
A small paid or gifted pilot with micro-creators to learn what converts.
Scale
Budget moves to the creators and formats that delivered.
Reuse
Winning content runs as ads and on your store and landing pages.
See what we’d fix before you commit.
Signs it’s time:
- A consumer launch or product drop coming up
- Competitors working visibly with creators
- Strong product with little social proof outside the store
The teardown covers:
- Which creators your competitors work with and what they post
- Creators whose audience matches your buyer
- A first pilot we would run, with the numbers it should hit
Check it yourself, free.
AI share of voice calculator
Paste your prompt-panel results and get share of voice, mention rate, position-weighted share and citation share by engine and by run, with margins of error. Runs in your browser.
ASO Score checker
Score your Google Play or App Store listing out of 100 and get a ranked "fix first" list. App Store apps auto-fill from a link.
Creator partnerships FAQ.
How do you measure influencer results?
Each creator gets unique links and codes, and we track installs, signups or sales from them alongside reach and engagement. Results are reported per creator and per post.
Micro-creators or big names?
We usually start with micro-creators, because their audiences tend to trust them more and testing costs less. Once we know which content and audiences convert, we can add larger creators with more confidence.
Are creator fees included?
No. Creator fees are paid by you, agreed in advance and kept separate from our fee, so you see exactly where the money goes.
Do creators have to disclose the partnership?
Yes. Paid partnerships must be disclosed under advertising rules in most markets, and we build that into every brief.
Go deeper.
YouTube for GEO: why video mentions correlate with AI citations.
In the biggest brand-visibility study we know of, YouTube mentions were the strongest single correlate of being named by AI assistants. Here is what that does and doesn't mean.
Brand mentions vs backlinks for AI visibility: what the data says.
For AI Overviews, being talked about correlates far more strongly with visibility than being linked to. Here are the numbers, their limits, and what a small brand can actually do about it.
Works well alongside.
Performance marketing
Organic first, paid when it pays. Ads that land on pages built to convert.
Ad creative and video
Fresh ads every month, tested against the ones already winning.
Full Growth Engagement
Any three or more services, plus strategy, run as one plan by one team.
Ready when you are.
Tell us about your product and what you want from Influencer and Creator Partnerships. A founder replies within one business day.