AI-researched outbound for B2B startups Outbound Lead Generation
Researched messages to the right people, one real reason at a time.
A monthly outbound engagement that replaces volume with research. For each lead we find one real, evidenced reason to reach out, write a short personal message, follow up on a fixed schedule and track every step in your CRM. A person reads every message before it goes. The result is fewer, better conversations and a pipeline you can actually see.
- HubSpot
- Pipedrive
- Apollo
- Clay
What we hear before we start.
The founder still closes every deal and there are not enough of them.
We sent 2,000 templated emails and booked two calls.
Leads live in a spreadsheet and follow-ups get forgotten.
What is outbound lead generation?
Outbound lead generation is reaching out to potential customers who have not contacted you yet, usually through LinkedIn and email, to start sales conversations. Modern outbound relies on research and personalisation rather than volume, and on a CRM that tracks every lead from first message to deal.
Why it matters now.
Generic outreach is ignored and damages the sender’s reputation. Inboxes are full of templates that restate the lead’s job title and ask for 15 minutes.
What still works is a short message with a specific, verifiable reason: something on the lead’s site, store listing or hiring page that your product fixes. AI makes that research fast. People make sure it is right.
The work, piece by piece.
ICP and lists
Target accounts and roles defined, and lead lists built and cleaned.
Researched messages
One evidenced pain per lead, found by AI research and checked by a person.
Fact-check
Every claim re-checked against its source before sending. One wrong fact costs the lead.
Sequences
A first message plus follow-ups on fixed gaps, each adding something new.
CRM and pipeline
HubSpot, Pipedrive or a simple CRM set up with one clear pipeline from first message to deal.
Reply handling
Replies logged, follow-ups stopped and interested leads handed to you fast.
What the engagement includes.
- ICP definition and target lead lists
- Researched, fact-checked messages and follow-ups
- LinkedIn and email sequences sent at a safe pace
- CRM setup with one shared pipeline
- Reply handling and meeting handoff
- Weekly pipeline report: replies, meetings and deals
- Your ideal customer and offer
- Access to the LinkedIn and email accounts that will send
- Someone to take the meetings
Don’t have everything to hand? Share what you can; we’ll guide you on the rest when we kick off.
We work alongside you month to month, with meetings as you and we agree, for as long as it adds value. Scope and fees are agreed with you before we start.
How the engagement runs.
Define
ICP, offer and the evidence we look for, agreed with you.
Build
Lists, CRM pipeline and message formats set up.
Send
Researched messages sent at a steady, human pace from your accounts.
Learn
Reply, meeting and win rates reviewed weekly, and the approach adjusted.
See what we’d fix before you commit.
Signs it’s time:
- An SDR or BDR role is open
- The founder posts about needing pipeline
- No CRM, or one nobody keeps up to date
The teardown covers:
- Your current outreach messages, read as a prospect would
- Ten target accounts with a real, evidenced reason to contact each
- Gaps in how leads are tracked today
Check it yourself, free.
Entity consistency checker
Paste your homepage, about page and app listing and see where they disagree about your name, what you do, profiles, contacts, founding year and location. Runs in your browser.
AI share of voice calculator
Paste your prompt-panel results and get share of voice, mention rate, position-weighted share and citation share by engine and by run, with margins of error. Runs in your browser.
Outbound lead generation FAQ.
Is the outreach automated?
Research and drafting are AI-assisted. Sending is paced and human-reviewed: a person reads every message before it goes, and replies are handled by people. That keeps quality high and accounts safe.
Whose accounts send the messages?
Usually yours, from the founder or a sales team member, because messages from a real person at the company get more replies. We manage the process and keep the pace safe.
How do you avoid spam?
Small, researched batches, a real reason in every message, sensible daily limits and proper email authentication. We do not buy lists or blast templates.
Do you set up the CRM?
Yes. If you do not have one, we set up a simple CRM with a single pipeline. If you do, we clean it up and connect outbound to it, so every lead and reply is tracked.
Go deeper.
GEO for B2B service firms: CA firms, consultancies and agencies.
Most GEO advice is written for e-commerce and SaaS. Service firms sell expertise, not products. The way AI assistants decide to recommend them is different, and so is the work.
In-house vs agency for GEO: what a small business should actually do.
We sell GEO, so read this with that in mind. Here is an honest breakdown of what the work is, what you can do yourself, and when paying someone makes sense.
Works well alongside.
AI workflow automation
Hand the repetitive work to AI workflows, and keep people on the decisions.
AI agents and chatbots
Answer every customer in seconds, on every channel, with a person one tap away.
Full Growth Engagement
Any three or more services, plus strategy, run as one plan by one team.
Ready when you are.
Tell us about your product and what you want from Outbound Lead Generation. A founder replies within one business day.