Content marketing and copywriting for startups Content Marketing and Copywriting
Content that ranks, gets quoted by AI, and moves buyers to act.
A monthly content engagement built on search and buyer questions, not a posting quota. We plan topics from real search demand and sales questions, write articles, guides, website copy, newsletters and case studies, structure them to rank and be quoted by AI assistants, and check every claim. The content works for SEO, AI visibility and your sales team at once.
- Blog and guides
- Website pages
- Newsletters
- Case studies
- Google and AI answers
What we hear before we start.
Our blog has six posts and the last one is from last year.
We publish, but nothing ranks and nobody reads it.
We have happy customers and no case studies to show for it.
What is content marketing?
Content marketing is creating useful articles, guides, case studies, newsletters and website copy that attract and convince buyers. Done well, the same piece ranks in search, gets cited in AI answers, and helps sales close deals.
Why it matters now.
Buyers research before they talk to sales, in Google and increasingly in AI assistants. If your content does not answer their questions, someone else’s does, and that company becomes the default.
Volume is not the answer. Pages that win today state the answer early, are structured clearly, carry original data or examples, and are kept current. That is a craft, and it compounds.
The work, piece by piece.
Topic plan
Topics from search demand, Search Console queries and the questions your sales team hears, ranked by intent.
Articles and guides
Answer-first articles and long guides, each with a clear primary keyword and checked facts.
Website copy
Product, feature, comparison and use-case pages written to rank and convert.
Case studies
Customer interviews turned into case studies with real numbers, with permission.
Newsletters
A regular newsletter that keeps subscribers engaged and sends them back to the site.
Refresh cycle
Older pages updated with new data and dates, because freshness matters to search and AI.
What the engagement includes.
- Monthly content plan from search and sales data
- Articles, guides and website pages, fact-checked
- Case studies from customer interviews
- Newsletter writing and scheduling
- Content refreshes for existing pages
- Monthly traffic, ranking and AI citation report
- Access to your CMS and Search Console
- A subject expert for short interviews
- Customers willing to be case studies, where possible
Don’t have everything to hand? Share what you can; we’ll guide you on the rest when we kick off.
We work alongside you month to month, with meetings as you and we agree, for as long as it adds value. Scope and fees are agreed with you before we start.
How the engagement runs.
Plan
Topic map from search data and sales questions, agreed with you.
Write
Each piece briefed, written, fact-checked and edited.
Publish
Published with schema, internal links and a sharp title and meta description.
Refresh
Performance reviewed monthly, winners extended, laggards rewritten.
See what we’d fix before you commit.
Signs it’s time:
- No blog, or a thin one with no recent posts
- Outdated website copy
- No newsletter or case studies
The teardown covers:
- The questions buyers search where a competitor’s page wins
- Your existing pages that are close to ranking and need a rewrite
- Three articles we would write first, with the keyword for each
Check it yourself, free.
AI citability checker
Paste a page and see how easy it is for ChatGPT, Perplexity and AI Overviews to quote: a direct answer, statistics, sources, quotes, dates and prompt fit. Every check links to its evidence.
Search Console question finder
Paste your Search Console queries export and find the questions people ask that you rank for but don't win. Grouped by topic, with the answer format each one needs. Runs in your browser.
Traffic drop diagnoser
Compare two Search Console periods and see why each page or query lost clicks: a ranking drop, a click-through drop at the same position, or fewer searches. Runs in your browser.
Content and copywriting FAQ.
Do you use AI to write?
We use AI for research and first drafts where it helps, but every piece is shaped, edited and fact-checked by a person. Every external figure is checked against its source before it goes live.
How many articles do we get each month?
It depends on your goals and how much existing content needs refreshing. Fewer, better pieces usually beat a high quota. We agree the volume when we scope.
Will the content work for AI search?
Yes. We write answer-first, use clear headings and definitions, add structured data and keep pages current, which are the formats AI assistants tend to quote.
Can you write case studies with real numbers?
Yes, with your customer’s permission. We interview the customer, confirm the numbers with them and get sign-off before publishing.
Go deeper.
Answer-first content: the structure, schema and tracking we use for AI answers.
Answer engine optimisation is mostly page structure. This is the template every article on this site follows, what it is based on, and how we measure whether it works.
Guide pages vs blog posts: which get cited more by AI?
A study of over a million cited URLs found pages under /guide/ were cited 42% more than average. Before you rename your blog, read what the study can and can't tell you.
Freshness and AI citations: how often should you update your pages?
AI assistants lean towards newer content than Google does. That doesn't mean changing the date every month. Here is what the data supports.
Works well alongside.
Founder personal branding
Your expertise, posted consistently, in your own voice.
Social media management
Show up every week, answer every comment, and give people a reason to follow.
Full Growth Engagement
Any three or more services, plus strategy, run as one plan by one team.
Ready when you are.
Tell us about your product and what you want from Content Marketing and Copywriting. A founder replies within one business day.