Case studies/Confidential client · ASO

A live game: +0.48★ rating in a single 28-day window.

A live mobile game with a global audience. The engagement held a large installed audience steady, improved player-perceived technical quality, and lifted the store rating, the combination that keeps a game ranking and discoverable.

By Gyan Vardhan Chauhan, Founder, Zeevron4 min read
10.5KRating contributors
+0.48★Rating lift (28 days)
~22KInstalled audience held
0.21%Memory-kill rate

This client publishes a live mobile game with a global audience. The engagement focused on holding a large installed audience steady, improving player-perceived technical quality, and lifting the store rating, the combination that keeps a game ranking and discoverable over time.

A stable, global installed audience

The installed base held steady at roughly 22,000 users across all markets through the period. For a live game, defending the audience against natural churn is itself a result.

Player-perceived quality improved

Every core vital moved the right way versus the prior 28 days: ANR −0.01pp, memory-kill −0.07pp (to 0.21%), slow-session −0.14pp, all improvements. For a game, smoothness is the product, and fewer freezes and crashes directly protect ratings, retention and ranking.

Store rating lifted sharply

Average rating climbed +0.48★ in a single 28-day window across a base of 10.5K rating contributors, a large, fast move at that volume. Google's own review-theme summary surfaced the wins: impressive graphics, user-friendly interface, abundant features and smooth performance, the qualities the quality-and-listing work was built to amplify.

From the console

The dashboards behind the numbers.

Client identity is withheld under NDA. The console is not.

play.google.com/consoleReal console
Store rating lifting +0.48 stars across a single 28-day window, from 10.5K contributors.
Store rating lifting +0.48 stars across a single 28-day window, from 10.5K contributors.

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