Confidential client · ASO

Compounding install growth: +70% from the store listing up.

An app that was acquiring users but had untapped room in its store presence. Our ASO work turned a flat trajectory into steady, compounding growth, taking the install base from roughly 5,000 to 8,500 over the period.

BY Gyan Vardhan Chauhan, Founder, Zeevron · 4 min read
5K → 8.5K
Install base growth
+70%
Over the period
27.7%
Listing conversion
45.8K
Listing visitors

This client's app was acquiring users but had untapped room in its store presence. Our ASO work targeted the install base and the store-listing acquisition path, turning a flat trajectory into steady, compounding growth over the period.

The improvement we delivered

The install base grew from about 5,000 to 8,500 over the period, roughly a 70% increase, with the curve accelerating rather than flattening. This is the signature of ASO compounding: better visibility and conversion feed more installs, which feed better ranking, which feed more visibility.

Daily store-listing acquisitions climbed from around 1,000 to roughly 1,700, and a 27.7% conversion rate on nearly 46,000 visitors means the listing itself is doing the selling: strong creative and metadata converting better than one visitor in four.

From the console

The dashboards behind the numbers.

Client identity is withheld under NDA. The console is not.

play.google.com/console Real console
Install base moving off a flat trajectory into a sustained climb, roughly 5,000 to 8,500 over the period.
Install base moving off a flat trajectory into a sustained climb, roughly 5,000 to 8,500 over the period.
play.google.com/console Real console
The store listing changes behind the climb.
The store listing changes behind the climb.

Client identity withheld under NDA. Want results like these on your product? Get a free ASO teardown →

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