Compounding install growth: +70% from the store listing up.
An app that was acquiring users but had untapped room in its store presence. Our ASO work turned a flat trajectory into steady, compounding growth, taking the install base from roughly 5,000 to 8,500 over the period.
This client's app was acquiring users but had untapped room in its store presence. Our ASO work targeted the install base and the store-listing acquisition path, turning a flat trajectory into steady, compounding growth over the period.
The improvement we delivered
The install base grew from about 5,000 to 8,500 over the period, roughly a 70% increase, with the curve accelerating rather than flattening. This is the signature of ASO compounding: better visibility and conversion feed more installs, which feed better ranking, which feed more visibility.
Daily store-listing acquisitions climbed from around 1,000 to roughly 1,700, and a 27.7% conversion rate on nearly 46,000 visitors means the listing itself is doing the selling: strong creative and metadata converting better than one visitor in four.
The dashboards behind the numbers.
Client identity is withheld under NDA. The console is not.
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